Capacity intelligence for multi-location medical aesthetics
Recover more profit from the treatment capacity you already own.
Wild Wisdom helps Operations identify treatment capacity at risk of going unused, evaluate a controlled response and determine when further intervention may no longer be economically justified.
The decision
Whether to intervene, how much to release, and when to stop.
01
ASSESS
Estimate which usable treatment capacity may remain after expected natural bookings.
Worked through with your team
02
DECIDE
Compare a controlled activation with leaving the capacity available at full price.
Worked through with your team
03
CONTROL
Review results and recommend continue, reduce or stop as conditions change.
Calculated weekly
04
MEASURE
Reconcile completed-treatment contribution against an agreed comparison, with uncertainty stated.
Reported at the close of the month
If activation is unlikely to add contribution, the recommendation is to leave the capacity available.
Clinic operating inputs · Transparent capacity decision · Auditable operating recordYour team approves the action and retains control of eligibility, pricing, outreach and booking. The inputs and assumptions behind each recommendation are visible, the decision can be reviewed, and every approved action is recorded.
Where it sits
Practice systems
“Record”
Bookings · completions · capacity
Wild Wisdom
“Recommends”
Capacity and contribution decisions
Whether to activate · how much to release · when to stop
Clinic outreach
“Reaches customers”
Clinic-controlled communication
No integration is required for the pilot. Wild Wisdom does not replace, connect to or control the systems your clinic already runs.
How the pilot measures contribution
Measure completed-treatment contribution.
Illustrative example · synthetic data, not customer results
Invited vs. comparison
- Invited completion rate
- 5.1%
- Comparison completion rate
- 0.9%
Two aggregate cohorts of equal size. One received a single private invitation; the other received none and remained free to book normally.
View example assumptions
Both cohorts held 234 customers. The invited cohort completed 12 treatments and the comparison cohort completed 2, a difference of 10. At a $1,500 standard price less $300 direct variable cost, each completed treatment carries $1,200 of contribution.
$18,000
$14,400
$12,000
- Completed-treatment revenue
- $18,000
- Treatment contribution
- $14,400
- Comparison-adjusted treatment contribution
- $12,000
A booking that was never delivered contributes nothing.
Illustrative synthetic result. One month provides directional commercial evidence, not statistical certainty or a portfolio-rollout mandate.
Illustrative estimate before activation costs, pilot fees and any unmeasured displacement. A comparison group helps assess incrementality but does not by itself establish causation.
The pilot
One treatment. One location. One measured month.
Paid pilot
We assess the capacity opportunity, agree the decision rules, review results weekly and deliver a final contribution report. Your clinic supplies agreed operating data and controls patient communication and treatment delivery.
The clinic
- Supplies agreed operating data
- Approves the booking ceiling
- Owns eligibility, price and every commercial term
- Writes and sends all communications
- Books, treats and collects payment
Wild Wisdom
- Assesses the gap and sizes the activation
- Records the approved decision and its assumptions
- Reviews results weekly and recommends continue, reduce or stop
- Delivers the final contribution report
Initial assessment can require historical aggregate exports and current booking and capacity totals. No integration and no patient identities are required.
One measured month gives early evidence with stated limitations. It does not promise a return, and it is not definitive causal proof.
Planning your autumn treatment campaigns? Assess where activation could add contribution and where full-price demand should be protected.
Who built it
Built by a physician for decisions operators must be able to defend.
Dr Chioma Agha-Ayorinde is a physician, AI strategist and venture builder working on decision systems where human accountability still matters. She built Wild Wisdom to give operators a disciplined way to decide when expensive treatment capacity should be activated, how much should be released, when to stop and whether the resulting contribution was genuinely incremental.
- MBA with Distinction, Imperial College Business School
- Executive Diploma in Artificial Intelligence for Business, Saïd Business School, University of Oxford (in progress)
- Oxford Human-Aligned AI Showcase, July 2026
Before a pilot
The questions operators ask first.
What is perishable treatment capacity?
Perishable treatment capacity is a treatment opportunity that permanently loses its revenue potential when the available provider, room or device time passes unused. The difference between the capacity a clinic can feasibly deliver and the demand expected to complete in a defined period is its capacity gap, and that gap is what Wild Wisdom helps Operations assess.
How is Wild Wisdom different from scheduling or practice-management software?
Scheduling and practice-management systems record what is booked and delivered. Wild Wisdom supports a different decision: whether treatment capacity is likely to go unused, whether a controlled response is economically worthwhile, and when further intervention should be reduced or stopped. It does not replace the clinic's existing operating systems.
Does Wild Wisdom require integration with our existing system?
No integration is required for the initial pilot. It works from agreed operating exports and current booking and capacity totals supplied by the clinic, with weekly aggregate updates during the month. No patient identities are required at any point.
Does Wild Wisdom automatically contact patients or change prices?
No. Wild Wisdom supplies decision support. The clinic retains control of eligibility, pricing, outreach, bookings and treatment delivery, and every recommended action is approved by your team before anything happens.
How does Wild Wisdom avoid unnecessary discounting?
By separating the capacity likely to fill naturally from the capacity likely to expire, and by sizing any response to the smaller of the two. A minimum effective release is the smallest controlled quantity of capacity made available through an approved intervention to address an expected gap. A stop threshold is the point at which further intervention may create more discount leakage or displaced full-price demand than additional contribution. Discounting is not required; the clinic sets every commercial term.
What does a private pilot evaluate?
One treatment at one location for one measured month, with weekly human-approved operating decisions and a final assessment of completed-treatment contribution against an agreed comparison. It tests the workflow and gives early evidence with stated limitations. It does not establish statistical certainty, and it does not commit either side to anything beyond the month.
Start here